July 31, 2022 · 1 min read

The goal is the goal!

Do I want to work hard, or do I want to get the results? Do I want to have a journey? Or do I want to get to the goal as soon as possible? Read more

July 23, 2022 · 5 min read

Why do I share what I do and my thoughts in public?

I had a feeling, but I didn’t know the reasons. Until I wrote them down: to attract the people, I would love to engage with; to test my values; to market my products; to build a media company of one; to test ideas and get feedback. There might be more profound reasons: I want to be heard; I seek approval; I feel lonely. Or even: I want to inspire; I feel that I must share; I love to write. Read more

July 10, 2022 · 1 min read

The First Testimonials

One of the most complex parts is getting credibility from potential customers. Nobody knows me — nobody knows who I am and what I am. I can’t convince strangers looking at my landing page to buy my product. Read more

June 19, 2022 · 1 min read

Schismogenesis as an opportunity to conquer a niche

When I think about the #BuildInPublic, Kevon Cheung and Shawn Wang came to mind. They started early. #BuildInPublic movement started long ago, but it is still in the early phases of its development. It might be considered a marketing trick, but it is more than that. It is a culture opposition to building things in private. When you see such counter-culture movements at the early stages, and if it resonates with you deeply, you can dive in and eventually be a thought leader in the niche. Read more

May 2, 2022 · 2 min read

Is info products a dead end?

I was afraid that I would create info products about how to create info products. I saw info products as a dead-end and decided not to start my entrepreneurial journey with them. But I missed the point. Read more

April 28, 2022 · 2 min read

SEO-first is a long-term strategy

Do not use an SEO-first marketing strategy if you need to acquire customers ASAP. Use it if you have a long-term horizon on your project and are ready to wait at least 3 to 6 months to get steady organic visitors. Read more