Yesterday, I raised the smallest plan price from $14 (incl. VAT) to $17 (excl. VAT).
I added a lot of value recently to the product and a few dollars is not a big deal for new customers—I already saw 2 new subscriptions.
I usually got $11 per customer due to VAT, now, I get $17.
For me, it is up to 35% raise in revenue. And the opportunity to improve services and grow further.