This time I do it differently. Read more

I didn’t expect it to happen in August since I partially downsized my marketing activities. The magic is I did nothing in August to attract the customer. Read more

I can’t stop perceiving marketing from the engineering perspective. And the product comparison page is not the exception. Read more

One of the most challenging things for me was to admit that many people are wrong and I am right. It is still challenging. But I caught the pattern. Read more

Do I want to work hard, or do I want to get the results? Do I want to have a journey? Or do I want to get to the goal as soon as possible? Read more

I had a feeling, but I didn’t know the reasons. Until I wrote them down: to attract the people, I would love to engage with; to test my values; to market my products; to build a media company of one; to test ideas and get feedback. There might be more profound reasons: I want to be heard; I seek approval; I feel lonely. Or even: I want to inspire; I feel that I must share; I love to write. Read more

One of the most complex parts is getting credibility from potential customers. Nobody knows me — nobody knows who I am and what I am. I can’t convince strangers looking at my landing page to buy my product. Read more

Yesterday, I got the first paying customer for my first “serious” but simple project — a screenshot API. I felt tears in my eyes and I will never forget this day. Read more

It won’t be an overnight success. Now I know it for sure. Read more

When I think about the #BuildInPublic, Kevon Cheung and Shawn Wang came to mind. They started early. #BuildInPublic movement started long ago, but it is still in the early phases of its development. It might be considered a marketing trick, but it is more than that. It is a culture opposition to building things in private. When you see such counter-culture movements at the early stages, and if it resonates with you deeply, you can dive in and eventually be a thought leader in the niche. Read more