So I was trying to convince every friend of mine to cycle with me on weekends.
Some cycled only once. And one even cycled for a few months. The acquisition rate of cyclists for my weekends was low.
And of course, I was responsible for organizing everything. It was a lot of time investments from my side and almost zero from theirs.
And eventually, that one friend who cycled for a few months with me, churned, too.
But one day, I met someone who loved cycling like me and could get up as early as I did.
Guess what? Everything was so smooth. Communication was perfect. Damn, we didn’t even need to communicate anything.
We went for a ride and it was joyful as hell. Then we had a coffee and chatted a lot about cycling…
It won’t be a problem to cycle with them again.
Maybe that’s what marketing and sales is about.
Not everyone will become my customer, and not everyone shouldn’t.
But there is a group of people who I can help and they are ready to pay for it—that’s the focus.
With them everything goes smoothly—they are happy and I am happy.
With them, 1 + 1 equals 3.